Bold ambition must be matched by bold action — 50by50 is South Africa’s blueprint for a just, inclusive, and equitable future.
Overview
50by50 is a transformative framework and urgent call to action designed to rebalance power, representation, and opportunity in South Africa’s Corporate Social Investment (CSI) sector and beyond. It reimagines a future where leadership, ownership, and decision-making are shared equitably — across gender, race, geography, and industry. This is not merely a vision; it is a practical and measurable strategy that sets a clear goal: to achieve 50% representation in boardrooms, executive leadership, investment flows, and policy influence by the year 2050.
Central to this mission is a focused transformation of the CSI value chain — ensuring that by 2050, at least half of the businesses serving the sector are Black-owned, inclusive, and grounded in the communities they serve.
This is a deliberate and phased effort to shift how impact is created — not just by changing what CSI funds, but by radically expanding who is empowered to deliver it.
Backed by data, anchored in justice, and driven by collective leadership, 50by50 is more than a target. It is a long-term commitment to a transformed sector — one that doesn’t merely invest in communities, but is built by them.
50by50 Signature Icon
By downloading and displaying the 50by50 Signature Icon, you are making a clear and public commitment to advancing transformation — in your sector, your organisation, and our country.
This icon signals that you align with the values and vision of the 50by50 mission:
To build a more inclusive, representative, and progressive Corporate Social Investment (CSI) value chain — beginning with how we engage, contract, and uplift suppliers.
Adopting the 50by50 Signature Icon is your first step as a subscriber to this vision.
It’s a symbol of accountability, intention, and shared responsibility for a fairer future.
Download it. Display it. Stand for transformation.
Types of footer signatures