General articles

Our general articles take two forms: sharing relevant CSI information and raising contentious or burning issues. Our years of experience in the corporate and NGO worlds enables us to write with a deep understanding of the CSI terrain. Some of our general articles have been conversation starters in boardrooms – particularly when we challenge outdated ideas and methods. In general, our articles broaden and deepen our readers’ understanding of CSI.

Insight articles

Knowledge of the facts is one thing, but insight is another. Experience is what gives writers insight. Our writers have worked in the development field and are familiar with the issues facing NGO staff and CSI managers.

We follow a five-step approach when writing insight pieces for our clients:

• Establish the context.

• Communicate the challenge.

• Explain why the problem exists.

• Envision the ideal.

• Research and make recommendations.

Thought-leadership articles

Every sector has its pioneers or thought leaders. This is particularly the case in the development field, where methodologies are continually advanced and successes lead to new understandings. We invite CSI leaders to offer us their insights and experience and assist them to craft thought leadership pieces that challenge, entertain and inform.

When a reader is left thinking, ‘Why didn’t I think of that?’ or ‘Now it makes sense,’ that is a well-written thought leadership piece.