We Are A For Profit Company With Giving At Our Core.
Our recent ten-year business strategy is driven by development, giving, scalability and sustainability. The aim of our new strategy is not to chase profit while trying to stay ethical and law-abiding; rather, our goal is to pursue purpose through creating products, platforms, projects and campaigns that offer opportunities to other ambitious small business owners so that they, too, can serve our South African development community. We use profit as the catalyst to leverage partnerships with corporate business, government entities and non-profit organisations.