In 2003, I embarked on a journey that would define my career and personal mission. At a time when sustainability was just emerging as a critical global issue, I was fortunate to be at the forefront of this transformative movement, which was significantly catalysed by the global summit in Johannesburg. This period marked the birth of a global consciousness around sustainable development, a cause that has driven me ever since.
Sustainability has been my guiding principle from the very beginning. Understanding its implications and applications has required continuous effort and dedication. Over the past 21 years, I have navigated the complexities of this field, often choosing to operate independently to maintain alignment with my core values. This autonomy has allowed me to select clients whose objectives resonate with my own commitment to impactful and sustainable development.
In the corporate world, I encountered numerous challenges that tested my values. There were instances where the corporate environment clashed with my personal beliefs, leading me to the realisation that I needed to create a space where my principles could thrive. This conviction has driven me to continue working independently, ensuring that I can uphold my values while contributing meaningfully to sustainable development.
Reflecting on the early 2000s, particularly the year 2003, the decision to start my own business was influenced by a confluence of factors. It was a time when women were underrepresented in high-ranking positions, and the industry was heavily male-dominated. Figures like Thabo Mbeki and Phumzile Mlambo-Ngcuka were beginning to pave the way for female leaders, yet significant gender barriers remained.
Like many, I experienced a midlife career reassessment in my 40s. After spending 20 years in corporate South Africa, it became clear that remaining in a conventional corporate structure would limit my potential. A pivotal moment occurred while working for a listed company in the ICT sector, where I was explicitly told that women would not be allowed to sit at the boardroom table. This stark reality, combined with my desire for change, motivated me to step out of the traditional corporate framework and forge my own path.
Prior to starting my business, I was part of the founding teams of three companies that have since become multinational brands. My expertise in business development, market development, and marketing played a crucial role in their success. However, despite generating substantial profits for these companies, there was always a lingering feeling that more could be done—especially in terms of aligning business success with sustainable practices.
Key Takeaways:
- Pioneering in Sustainability: The early 2000s marked the beginning of a global focus on sustainability, which has been a driving force in the author’s career.
- Values-Driven Independence: The decision to operate independently stems from a need to uphold personal values, which were often in conflict with corporate practices.
- Gender Barriers in Corporate South Africa: Despite the progress made by female leaders, significant challenges remained for women in corporate roles, prompting a shift towards independent ventures.
- Midlife Career Reassessment: A period of reflection in the author’s 40s led to a significant career shift, driven by the need for a values-aligned professional environment.
- Impact on Multinational Brands: The author’s background in business development and marketing contributed to the growth of several multinational brands, highlighting the potential for integrating sustainable practices into successful business models.
This journey highlights the importance of aligning professional pursuits with personal values, especially in the evolving landscape of sustainable development.
This resonates with me personally and more still needs to be done in the sector. We appreciate the work that Reana has played, I mean following her gave a spark in us starting our own organisation and to date we still receive mentorship from her, she’s a beacon of pride and hope in the sector.
In conclusion, there is an article that Simphiwe Mtetwa road about CSI now been lead by Africans (Black) but the status core is the same and worse, because the sector is currently reactionary. We need more Reana’s and Simphiwe’s in the sector.